There are nearly 200 social media networks to pick from, and according to some sources, you will need to be familiar with over 75 of them by 2020.1 How do you determine which ones are best for your company? Where do you even start?
While you’re starting a business or want to increase your current presence, the following six ideas will help you choose the optimal channels for your enterprise. After you’ve decided which channels you want to follow, it’s crucial to focus on one and make sure it’s operational before opening another. You have a lower likelihood of success if you attempt to create several channels at once. Lots.
Begin by Considering Your Audience
The most crucial consideration when selecting a social media platform is the audience. If your audience isn’t using the channel, then nothing else matters—not even size. For instance, Facebook has more active users than any other network, but if your target demographic is active on Snapchat, you should be there.
However, since the typical Internet user has 6.6 social media accounts, you should absolutely take other considerations into account when deciding where you want to be active.
Think About Your Business
Your choice of channel should be influenced by your business kind, brand personality, and goods and services. Large B2B companies should unquestionably have LinkedIn at their disposal, while highly visual brands, such as graphic designers and painters, should investigate DeviantArt, Dayflash, and Instagram, among others.
For businesses seeking professional support, hiring a social media agency in Dubai can be a game changer. However, selecting a channel is also not a simple matter. Apple is one of several big companies with a visually striking brand presence that performs well on Instagram. Likewise, creative operations are still businesses and can take advantage of LinkedIn’s features. DeviantArt is a more specialized channel than Instagram, which has a wider audience. All you have to do is consider what is best for your organization and realize that your choices are influenced by what your firm does.
Do Some Research on Your Industry’s Competitors
Doing a competitive analysis is one of the first things I do when creating a social media strategy for a client. Among the several revelations that such an investigation offers are:
- Which platforms do they use?
- What functions well and what doesn’t
- The level of audience engagement on each channel
A social media marketing agency in Dubai can assist in conducting these analyses and identifying trends. Even if you shouldn’t follow a competitor’s lead, it might be helpful to see what other people in your industry are doing so you can make an informed choice.
Comply with Your Overarching Objectives for Social Media Marketing
Your selection will also be influenced by the initial motivations behind your use of social media. Depending on the kind of content you post, a number of networks can be used to interact with your followers and share content. On the other hand, Instagram should be considered after Twitter and Facebook if customer service is your primary priority.
Engaging with social media marketing services can streamline this process, ensuring alignment with your business goals.
Recognize the Various Platforms and Their Functions
Every social media site has its own personality and communication style. LinkedIn is useful for sharing firm information and professional skills, while Twitter is ideal for discussions and trending issues. Disappearing posts were first introduced by Snapchat, but Instagram Stories are just as fleeting.
Make sure you are familiar with the communication protocol and take some time to learn about the channels you are thinking about using. This can help you prevent communication blunders in addition to helping you choose the ideal platform or platforms for your business.
Remember the Resources at Your Disposal
Social media requires dedication, as I mentioned in my post about how much time it takes to manage. You must care for it, nourish it, and give it what you want to receive in return.
If there is just one individual who can devote five hours per week to social media, you’ll want to limit your channels to one or two. Several channels are possible if you have a full-time employee. Collaborating with a social media marketing agency Dubai ensures you have the resources needed to thrive.
Before you establish a new channel, consider whether you have the resources required to succeed because social media will avariciously consume all of your time and still make you feel as though you’re not giving it enough effort.
